Web Site Copywriting

Our web copywriting involves optimizing the visible text on your web pages by using relevant keywords that we research for you.

Arguably the most important component of our search engine optimization services, web copywriting is a search engine marketing necessity. Web copywriting requires your site to have a substantial amount of textual content. If you don't have textual content on your site, our SEO copywriting team can create it for you. Textual content is considered to be "king" (very important) by many search engine optimization specialists, including us.

Our SEO Copywriting involves:

Keyword research - First we research the keywords that are 1) most relevant to your website's content and 2) searched for by your target audience. Keyword research is an extremely important component of SEO copywriting (and also search engine optimization in general). Without relevant and sought after keywords, your target audience will never find your website.
Content optimization - After we have found the most relevant keywords for your website, we optimize your most important web pages with the keywords we have discovered. It is important that the keywords being integrated into the text do not destroy the quality and readability of the content. Some people simply “stuff” keywords into their text, hoping that search engines will see a lot of keywords on their page and rank that page higher. This is not the solution; it is bad practice. SEO copywriting must be done carefully. An optimized page's “keyword density” (the percentage of the chosen keyword divided by the total number of keywords on the page times 100) should be between 2-8 percent. Anything higher than 8 percent and the search engines may think that you're trying to manipulate their results. This will usually result in a declining rank, or worse, the search engines could ban you.

If we build it, they will come

Our SEO copywriting team uses the above strategies to ensure that your company or personal website reaches its maximum number of potential clients.

Once our SEO copywriting has helped you reach your specific goals, your website should begin receiving online lead generation from prospects searching for you in the search engines and on other relevant websites.

If you are interested in using our web copywriting services, contact us or call us at 815.666.8568 and let's talk about the importance of optimized, well-written content on your website.

Contact professional web marketing company Chromatic Search!

What We Do

Flash and SEO

Did you know that Flash is bad for search engine optimization? Search engine spiders crawling through your website will run right over the top of your Flash file, passing up any textual content in your body text or navigational menus. Use a minimal amount of Flash so that the majority of your website content is crawlable by the search engine spiders.

Want us to optimize your website's content? Contact us or call us at 815.666.8568.